Branding Quote by Wally Olins

“It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.”

Wally Olins

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Branding Extraordinary Identity Littles Marketing Recourse Significant Understood

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Brands and branding are the most significant gifts that commerce has ever made to popular culture.

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What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to…

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The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance.…

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Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…

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Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial…

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Branding is a profound manifestation of the human condition

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We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

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Explore all 8 Wally Olins quotes

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From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…

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