Always Quote by Huda Kattan

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

The love for the brand is immense. It gets a lot of affection from millions and millions of people.

— Rajeev Suri

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up…

— Max Levchin

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to…

— Frances Allen

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It…

— David F. D'Alessandro

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience.…

— Scott Bedbury

It is extremely enticing to be one of the only faces of a particular brand. It allows for you to really see the growth…

— Christopher Eubanks

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display…

— Al Ries

Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much…

— Grayson Perry

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think…

— Reed Krakoff

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange