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Bad Quote by Grayson Perry

“Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much as anyone. But i think a brand is also sort of like momentum; it gets you through the bad patches if you've got a good brand.” quote by Grayson Perry
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“Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much as anyone. But i think a brand is also sort of like momentum; it gets you through the bad patches if you've got a good brand.”

Grayson Perry

About This Quote

Source Interview: The Art of Branding, 2020

A brand can act like momentum, helping a person or product survive tough periods if it’s strong.

In simple terms: Brand = momentum.

Key Takeaway

Build a strong brand.

Themes

branding momentum resilience

Mood

inspirational practical

Type

advice motivational

When to use this quote

  • product launches
  • personal reputation
  • career development

Key Concepts

Marketing psychology brand equity

Questions to Reflect On

  • How can you strengthen your personal brand?
  • What brand attributes create lasting momentum?
A Different Perspective

A weak brand offers little support during challenges.

2.2 out of 5 (5 ratings)

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