Around Quote by Michael Wolff

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

— Laura Benanti

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that,…

— Bozoma Saint John

Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much…

— Grayson Perry

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…

— Scott Bedbury

A brand should strive to own a word in the mind of the consumer.

— Al Ries

In the beginning it was just about the business - now it's about the brand.

— Richard Branson

A brand is the promise of an experience.

— Alexander Isley