Brands Quote by Al Ries Download Open image “A brand should strive to own a word in the mind of the consumer.” — Al Ries ★ ★ ★ ★ ★ 4.2 out of 5 (8 ratings) Copy quoteShare Brands Consumers Marketing Mind Psychology Should Strive
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that… — Al Ries Copy Share Image
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share Image
“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply… — Rod Judkins Copy Share Image
Your ‘brand’ is what your customers think of you, not what you think of you. — Jon Taffer Copy Share Image
A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives. — Niall FitzGerald Copy Share Image
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself. — David F. D'Alessandro Copy Share Image
A brand is a person’s gut feeling about a product, service or organization — Marty Neumeier Copy Share Image
“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.” — Susan C. Young Copy Share Image
“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” — Abraham Varghese Copy Share Image
I don't like the word "brand." When I see people creating a brand, it feels disingenuous. — Laura Benanti Copy Share Image
“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you.… — Richie Norton Copy Share Image
“Never run advertising until the major publicity possibilities have been exploited.” — Al Ries Copy Share Image
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.… — Al Ries Copy Share Image
Marketing is what a company is in business to do. Marketing is a company's ultimate objective. — Al Ries Copy Share Image
The next generation product almost never comes from the previous generation. — Al Ries Copy Share Image
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets. — Al Ries Copy Share Image
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble. — Al Ries Copy Share Image
Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if… — Al Ries Copy Share Image
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on… — Al Ries Copy Share Image
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A… — Al Ries Copy Share Image
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is… — Al Ries Copy Share Image
“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle… — Viola Shipman Copy Share Image
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be… — Michael Eisner Copy Share Image
I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to… — Shaun White Copy Share Image
I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having… — Marianne Williamson Copy Share Image
I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of… — Scarlett Johansson Copy Share Image
To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that… — Philip Roth Copy Share Image
What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do… — Michael Eric Dyson Copy Share Image
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at… — Adam Kluger Copy Share Image
I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes… — Baron Davis Copy Share Image
Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and… — Ravi Shastri Copy Share Image
I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You… — Seth Rogen Copy Share Image
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
![“What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.” quote by Michael Eric Dyson](https://sms4smile.com/quotes/img-quotes/01d/michael-eric-dyson-1424_animus_what-are-you-for-it-may-be-to-a-degree-c_14940.jpg)
