Branding Quote by Abraham Varghese

“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…

— Abraham Varghese

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

— David Ogilvy

“You do not own your employer brand. It is owned by your employees.”

— Harjeet Khanduja

I'm Irish, working for a Spanish brand, owned by a French company.

— Jonathan Anderson

A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that…

— Frank Lane

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a…

— David Droga

The idea of taking a brand that already exists and making a really poor-looking version of it, with acrylic or puffy paint, is really…

— Hunx

“Eat, sleep & Breathe your business to ensure it's success”

— Paul Cookson

“Saying, “I don’t have time for CRM.” is like saying, “I don’t have time to look at my GPS app because I am too…

— Bobby Darnell

“Don't spend a dime on medical device marketing until you have solid customer insights.”

— Joe Hage

“It used to be said "Build it and they will come," now it is "Build it and bribe them in".”

— Bangambiki Habyarimana

Running a business without marketing will kill it.

— Paul Cookson