Answers Quote by Al Ries

Brand is not what you say it is. It’s what they say it is.

— Marty Neumeier

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

— Judy Smith

I'm not trying to build my own brand.

— Anthony Scaramucci

Your ‘brand’ is what your customers think of you, not what you think of you.

— Jon Taffer

You too are a brand. Whether you know it or not. Whether you like it or not.

— Marc Ecko

Brand names aren't important to me at all.

— Wiz Khalifa

Your personal brand is what people say about you when you are not in the room - remember that. And more importantly, let's discover…

— Chris Ducker

No one is going to understand your brand better than you.

— Alexander Wang

Your brand is your culture.

— Tony Hsieh

Your brand name is only as good as your reputation

— Richard Branson

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who…

— Larry Winget

I don't believe in brands.

— James Dyson