Brands Quote by Al Ries

Brands mean different things for different generations.

— Bozoma Saint John

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand should strive to own a word in the mind of the consumer.

— Al Ries

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to…

— Al Ries

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

Brand is much more than a name or a logo. Brand is everything and everything is brand

— Dan Pallotta

“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…

— Greg Thain

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins