Marketing Quote by Greg Thain

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…

— Nirmalya Kumar

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

Brands mean different things for different generations.

— Bozoma Saint John

“Embody the Unique Value Proposition through a consistent brand system”

— Fernando Rodriguez

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

“Following the logic, retailers have to advertise these sub-brands, as presence on the shelf alone is unlikely to give them meaning in the consumer’s…

— Greg Thain

“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…

— Greg Thain

It can be tricky with branding these days, because everything is kind of branded.

— Yukimi Nagano

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

“Within the category, what is the optimal combination of brands and formats to cover the maximum buying intentions, and what is the optimal price…

— Greg Thain

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald