Aims Quote by Greg Thain

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

— Peter Drucker

“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”

— Greg Thain

The aim of marketing is to make selling superfluous.

— Peter Drucker

“The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and…

— Ryan Holiday

Marketing is designed to bring people into something.

— Sue Naegle

“In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need…

— Portfolio

“Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of…

— Marc de Swaan Arons

“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”

— Steven Gary Blank

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive…

— Jim Speros

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

“Shelfspace, number of facings, position, local promotion, advertising, information from scanning data and choice of new products are all key assets for retailers. Selling”

— Greg Thain

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…

— Martin Lindstrom