Goals Quote by Steven Gary Blank

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

— Al Ries

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

— Al Ries

“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”

— Steven Gary Blank

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create…

— Seth Godin

“marketing is expanding your sphere of influence to your target audience in order to propel your business forward.”

— Dwayne Brown

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

— Greg Thain

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

— Thomas G. Stemberg

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

— Peter Drucker

“Marketing and sales isn’t about trying to persuade, coerce, or manipulate people into buying your services. It’s about putting yourself out in front of,…

— Michael Port

“A distribution strategy can differentiate your product from the crowd.”

— Steven Silbiger

“Why do we market to people the way we hate to be marketed to?”

— Scott Stratten

“This makes image a problem for retailers, owing to the broad positioning they must adopt. To”

— Greg Thain