Business Quote by Steven Gary Blank
““When one company owns over 80 percent share (think Microsoft), that player is the owner of the market and a monopolist. The only possible move you have is resegmenting this market.””
About This Quote
Source Book: The Startup Owner's Manual, 2012
When a company dominates a market, the only strategic option is to create a new market segment
In simple terms: Dominant firms force market reshaping
Key Takeaway
Identify untapped niches
Themes
strategy
competition
monopoly
Mood
strategic
optimistic
Type
business
analytical
When to use this quote
- tech industry
- consumer goods
- media platforms
Key Concepts
market segmentation
innovation
disruption
Questions to Reflect On
- What unmet needs can you target?
- How will you differentiate from the incumbent?
A Different Perspective
Segmentation may be costly and uncertain
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)