Quote by Steven Gary Blank

“Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best…

— Zack W. Van

“Remember, the goal of positioning is to control the public’s perception of a product or service as it relates to competitors’ alternatives.”

— Steven Gary Blank

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create…

— Seth Godin

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

— Ben Horowitz

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the…

— Clayton Christensen

“People Buy Features and Performance”

— John M. Jordan

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the…

— Satoru Iwata

Competition brings out the best in products and the worst in people

— David Sarnoff

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain

“Once users have invested the effort to acquire a skill, they are less likely to switch to a competing product.”

— Nir Eyal

“out the right product is the innovator’s job, not the customer’s job.”

— Ben Horowitz

“Every always says that their product is the best," said Mr.Wang. "They have to talk about how much better they are than the competition,…

— Peter Hessler