Customers Quote by Ben Horowitz
“It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.”
About This Quote
Source Book: The Hard Thing About Hard Things, 2014
Product strategy means defining the right product, not just responding to customer demands.
In simple terms: Define the product, not just follow customers.
Focus on creating value, not just satisfying existing wants.
Themes
Mood
Type
When to use this quote
- startup planning
- new product launch
- business model design
Key Concepts
Questions to Reflect On
- How can you balance customer feedback with visionary design?
- What signals indicate a product is truly innovative?
Customers may misinterpret their needs, leading to misaligned products.