Quote by John M. Jordan

“companies often emphasize features when they should be emphasizing benefits.”

— Chip Heath

“They took a ridiculous lack of features, an almost insulting lack of features, and sold that as a benefit – with extraordinary success”

— Jonathan Siegel

“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”

— Steven Gary Blank

“For a company to innovate, it must create products and services that let consumers perform a job faster, better, more conveniently, and/or less expensively…

— Anthony Ulwick

“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves…

— Virginia Postrel

Sell the benefit, not your company or the product. People buy results, not features.

— Jay Abraham

“most firms can substantially boost sales immediately if they find a mechanism for rethinking the value of their core products to their customers.”

— James P. Womack

“The more users invest time and effort into a product or service, the more they value it.”

— Nir Eyal

“Chapter 4 concludes by pointing out that an additional incentive can drive individual user-innovators to innovate rather than buy: they may value the process…

— Eric von Hippel

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

“...while extraordinary products and unique services still afford a competitive advantage, the one advantage that stands the test of time...is people.”

— Mark Salsbury

People will buy products for quality, and they will buy products for bargains.

— A'Lelia Bundles