Emphasize Quote by Chip Heath

“People Buy Features and Performance”

— John M. Jordan

“Companies who form strong user habits enjoy several benefits to their bottom line.”

— Nir Eyal

“What do you know about the benefits of (insert product sector)?”

— Phil M Jones

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

— Aaron Ross

“Companies increasingly find that their economic value is a function of the strength of the habits they create.”

— Nir Eyal

“They took a ridiculous lack of features, an almost insulting lack of features, and sold that as a benefit – with extraordinary success”

— Jonathan Siegel

“When a business gets branded, its value increases.”

— Utibe Samuel Mbom

“When employees are motivated and love what they do you will see higher productivity, less turnover, healthier communication, increased loyalty, and a happier environment.”

— Susan C. Young

“most firms can substantially boost sales immediately if they find a mechanism for rethinking the value of their core products to their customers.”

— James P. Womack

“The more a company’s message is reinforced in a workplace environment, the easier it is for employees to integrate that vision and relay it…

— Ron Friedman

“IT has to provide both business and technological insight into how they bring success to the company as a whole transparently, holistically, and continually.”

— Pearl Zhu

A company's employees are its greatest asset and your people are your product

— Richard Branson