Mediocrity Quote by Jonathan Siegel

“People Buy Features and Performance”

— John M. Jordan

“companies often emphasize features when they should be emphasizing benefits.”

— Chip Heath

“Mainstream features can turn into ventures when you fender their venders and set off their censors.”

— Calvin W. Allison

“It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of…

— Andrew Essex

“Technology innovation for the sake of innovation is an empty shell if we focus on what people don't need but would buy anyways.”

— Iveta Cherneva

“I’m still cringing. Someone is already yelling at me, “Managers owning features?!?!” (And I agree.) You are still a manager, so make it a…

— Michael Lopp

“This exposed an aesthetic flaw in how the universe worked: The best and most innovative products don’t always win.”

— Walter Isaacson

“To reimagine IT, IT branding needs to be part of IT transformation effort.”

— Pearl Zhu

“While most high-tech executives struggled to adapt to a world that was in constant flux, Jobs had never faltered in his belief that consumers…

— Fred Vogelstein

“Whenever manufacturers claim to be responding to a ‘need’, it seems that people have to be reminded through advertising in case they have forgotten…

— Gabrielle Palmer

“In 2005 software actually had designs. Now everything is flat, colorless, without icons, without borders, gradients, just horrible. Mobile ruined everything, everything is just…

— stained hanes

“We kind of missed the boat on that," he recalled. " So we needed to catch up real fast." The mark of an innovative…

— Walter Isaacson