Calvin-w-allison Quote by Calvin W. Allison

“They took a ridiculous lack of features, an almost insulting lack of features, and sold that as a benefit – with extraordinary success”

— Jonathan Siegel

“Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched.”

— Ryan Lilly

Oftentimes you'll see stuff that makes it into the mainstream that has been influenced by things that are clearly not from the mainstream.

— Steve Buscemi

“Companies with strong product-driven or engineering cultures tend to be the ones that develop feature shocks. Firms with a culture of playing it safe…

— Madhavan Ramanujam

“When commercializing disruptive technologies, they found or developed new markets that valued the attributes of the disruptive products, rather than search for a technological…

— Clayton M. Christensen

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream.

— Ashton Kutcher

I don't believe that to be mainstream you have to be foolish. I don't think you have to be a buffoon to sell. I…

— Mani Ratnam

“Mainstreamers are interested in getting the job done now; experts are interested in customizing their settings first. • Mainstreamers value ease of control; experts…

— Giles Colborne

“companies often emphasize features when they should be emphasizing benefits.”

— Chip Heath

I'll put it to you like this: You can only go as mainstream as people will let you go.

— Lecrae

“People Buy Features and Performance”

— John M. Jordan

“Sensible brands lend themselves to all of the senses.”

— Ryan Lilly