Business Quote by Anthony Ulwick

“How can we walk away from requirements that we know to be true to pursue something that we think will help?” It turns out…

— Ben Horowitz

“companies need to figure out what jobs customers want to get done and how they measure success in getting a job done before they…

— Anthony Ulwick

“Only after knowing what jobs customers are trying to get done and what outcomes they are trying to achieve are companies able to systematically…

— Anthony Ulwick

“To execute their innovation processes successfully, companies must obtain three distinct types of data. They must know which jobs their customers are trying to…

— Anthony Ulwick

“Effective innovators know what customers dream about.”

— Gijs van Wulfen

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

— Ben Horowitz

To gain the competitive edge, companies must master the ability to innovate.

— Hilary Mason

“The key is to rigorously determine the market for a new product long before the products are built, and making sure the market is…

— Madhavan Ramanujam

“out the right product is the innovator’s job, not the customer’s job.”

— Ben Horowitz

The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people…

— Eric Schmidt

The way innovating companies are designed leaves ambiguities, overlaps, decision conflicts or decision vacuums in some parts of the organisation. People rail at this,…

— Rosabeth Moss Kanter

When you found a company, you have the original vision, you make all the original decisions, you know every employee, you kind of know…

— Ben Horowitz