Branding Quote by Bernard Kelvin Clive

“To have your brand ingrained in the hearts of clients & customers requires empathy – humanize your brand.”

— Bernard Kelvin Clive

A brand is a person’s gut feeling about a product, service or organization

— Marty Neumeier

Your customers are the customers of other brands who occasionally buy you.

— Andrew S. C. Ehrenberg

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between…

— Maurice Saatchi

“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to…

— Nicholas Ind

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

— John Sculley

A brand should strive to own a word in the mind of the consumer.

— Al Ries

“With a strong personal brand, you become the only option in the eyes of your ideal customer.”

— Amber Hurdle

“Knowing your customer means knowing what your customer really wants. Maybe it is your product, but maybe there’s something else, too: recognition, respect, reliability,…

— Harvey B. Mackay

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.”

— Gary Vaynerchuk

A brand is the promise of an experience.

— Alexander Isley