Maurice Saatchi

I'm instinctively a Conservative.

— Maurice Saatchi

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the…

— Maurice Saatchi

All media owners want to attract advertising revenue. Google is no different.

— Maurice Saatchi

I write in the most distressingly slow way in terms of punctuation and grammar.

— Maurice Saatchi

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

— Maurice Saatchi

There is no rivalry between Google and traditional advertising.

— Maurice Saatchi

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure.…

— Maurice Saatchi

Advertising at its worst will be killed by the Internet. And rightly so.

— Maurice Saatchi

Poetry can't cure cancer, but it can save your life until you die.

— Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

— Maurice Saatchi

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their…

— Maurice Saatchi

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In…

— Maurice Saatchi

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder…

— Maurice Saatchi

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no…

— Maurice Saatchi

If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.

— Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This…

— Maurice Saatchi

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling…

— Maurice Saatchi

My mother was very protective of her four boys.

— Maurice Saatchi

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

— Maurice Saatchi

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics -…

— Maurice Saatchi

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

— Maurice Saatchi

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

— Maurice Saatchi

The Tories win elections when they lead on economic competence.

— Maurice Saatchi

If you stand for something you will have people for you and people against you. But if you stand for nothing you…

— Maurice Saatchi

Politics is not a world for the squeamish or fainthearted.

— Maurice Saatchi