Goal Quote by Maurice Saatchi

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

— Paul Rand

Simplicity is about subtracting the obvious and adding the meaningful.

— John Maeda

Simplicity is not so simple to attain.

— Nassim Nicholas Taleb

Simplicity is a difficult thing to achieve.

— Charlie Chaplin

Simplicity is not a goal, but one arrives at simplicity in spite of oneself, as one approaches the real meaning of things.

— Herbert Read

What is simplicity? Simplicity is the shortest path to a solution.

— Ward Cunningham

Simplicity is not a simple thing.

— Anonymous

Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.

— Blake Mycoskie

Simplicity is the pursuit of the essential.

— Mark Sheppard

Simplicity is a key to avoiding complication. Part of the definition of simplicity is 'not complex or complicated; sincere.'

— Joyce Meyer

Simplicity is ultimately a matter of focus.

— Ann Voskamp

There's been an awful lot of discussion about what is or isn't simple, and people have gotten a pretty sophisticated notion of simplicity, but…

— Ward Cunningham