Brands Quote by Maurice Saatchi

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

A brand should strive to own a word in the mind of the consumer.

— Al Ries

A brand is a person’s gut feeling about a product, service or organization

— Marty Neumeier

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

— John Sculley

Your ‘brand’ is what your customers think of you, not what you think of you.

— Jon Taffer

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you…

— Debbie Millman

“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to…

— Nicholas Ind

A brand is the promise of an experience.

— Alexander Isley

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

Within every brand is a product, but not every product is a brand.

— David Ogilvy

“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.”

— Harry Beckwith

“Brands are all about experience. Experience is all about emotion.”

— Brian McGurk