To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single… — Al Ries Copy Share Image
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no… — Maurice Saatchi Copy Share Image
“Top brands stayed on top because of the continual investment and commitment of the manufacturers during a time when mass media gave… — Greg Thain Copy Share Image
