Believer Quote by John Sculley

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to…

— Nicholas Ind

Your ‘brand’ is what your customers think of you, not what you think of you.

— Jon Taffer

“To have your brand ingrained in the hearts of clients & customers requires empathy – humanize your brand.”

— Bernard Kelvin Clive

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between…

— Maurice Saatchi

I'd rather spend money on things that improve the customer experience than on marketing.

— Tony Hsieh

A brand is the promise of an experience.

— Alexander Isley

Your customers are the customers of other brands who occasionally buy you.

— Andrew S. C. Ehrenberg

“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.”

— Gary Vaynerchuk

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun…

— Richard Branson

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

— Brian Solis

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more…

— Richard Branson