Brands Quote by Brian Solis

Being a great company is the new brand.

— Alex Bogusky

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

A brand is the promise of an experience.

— Alexander Isley

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

— John Sculley

“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to…

— Nicholas Ind

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but…

— Grant David McCracken

“What makes a brand unique now is the difference it creates—how it affects people’s lives and becomes part of their story.”

— Bernadette Jiwa

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only…

— Simon Mainwaring

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is…

— Amber Hurdle

“The key to great marketing is remembering that even though you’re all about your brand, your customer is not.”

— Gary Vaynerchuk