Business Quote by Brian Solis
“Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.”
About This Quote
Source Book: Experience Design, 2015
The quote emphasizes that businesses must craft meaningful experiences, positioning vision as the proactive force behind innovation.
In simple terms: Businesses should create meaningful experiences.
Key Takeaway
Focus on visionary, experience‑driven innovation.
Themes
business
innovation
experience design
Mood
strategic
insightful
Type
business
marketing
When to use this quote
- product development
- marketing strategy
- brand storytelling
- service design
Key Concepts
vision
creativity
customer value
Questions to Reflect On
- How can companies translate vision into tangible experiences?
- What metrics capture the value of experience?
A Different Perspective
Vision alone isn’t enough without execution.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)