The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up… — Grant David McCracken Culture Copy Share Image
The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it… — Grant David McCracken Arrogance Copy Share Image
That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark… — Grant David McCracken Ancient Copy Share Image
The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be… — Grant David McCracken Imagine Copy Share Image
I think the corporations if it wants to be truly responses to the changes taking place in the world is going to… — Grant David McCracken Boundaries Copy Share Image
Often it takes more time to explain a task than to do it yourself, and when you do it yourself there is… — Grant David McCracken Communicate Copy Share Image
You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the… — Grant David McCracken End result Copy Share Image
Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters… — Grant David McCracken Creativity Copy Share Image
Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity… — Grant David McCracken Art Copy Share Image
Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental… — Grant David McCracken Curiosity Copy Share Image
Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their… — Grant David McCracken Business Copy Share Image
Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but… — Grant David McCracken Assumption Copy Share Image
Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really,… — Grant David McCracken Believe Copy Share Image
Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with… — Grant David McCracken Humility Copy Share Image
