Ancient Quote by Grant David McCracken
“That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something essentially inaccessible to us. When in fact there is an ancient discipline called anthropology that's pretty good at thinking about it.”
About This Quote
Culture is treated as intangible, yet anthropology provides tools to understand and shape it.
In simple terms: Culture is real and can be studied.
Use anthropology to improve organizational culture.
Themes
Mood
Type
When to use this quote
- company strategy
- HR policy
- team building
Key Concepts
Questions to Reflect On
- How can leaders make culture visible?
- What anthropological methods fit corporate settings?
Anthropology may not address all business constraints.