Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage. — John Sculley Copy Share Image
I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent… — John Sculley Copy Share Image
The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an… — John Sculley Copy Share Image
I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York… — John Sculley Copy Share Image
I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing… — John Sculley Copy Share Image
Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy. — John Sculley Copy Share Image
I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature. — John Sculley Copy Share Image
The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who… — John Sculley Copy Share Image
It's an amazing time to be an entrepreneur because not only is the stuff getting more capable and powerful, but it's becoming… — John Sculley Copy Share Image
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking… — John Sculley Copy Share Image
I believe that crisis really tends to help develop the characer of an organisation. — John Sculley Copy Share Image
There are just moments when all the stars are aligned for breakthrough products. — John Sculley Copy Share Image
The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,… — John Sculley Copy Share Image
Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with… — John Sculley Copy Share Image
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. — John Sculley Copy Share Image
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. — John Sculley Copy Share Image
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or… — John Sculley Copy Share Image
When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was… — John Sculley Copy Share Image
It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. — John Sculley Copy Share Image
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. — John Sculley Copy Share Image
![“I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didn’t go to Steve Jobs and say, ‘Steve, let’s figure out how you can come back and lead your company.’ I didn’t do that, it was a terrible mistake on my part. I can’t…” quote by John Sculley](https://sms4smile.com/quotes/img-quotes/eaf/john-sculley-9738_business_i-feel-most-badly-though-because-after-1_1076344.jpg)
