If you repeat something long enough people believe it's what happened. — John Sculley Copy Share Image
One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For… — John Sculley Copy Share Image
Steve Jobs was not an engineer: He was a brilliant individual with this ability to see around corners, to see things that… — John Sculley Copy Share Image
The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning… — John Sculley Copy Share Image
The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh… — John Sculley Copy Share Image
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was… — John Sculley Copy Share Image
People are going to be most creative and productive when they're doing something they're really interested in. — John Sculley Copy Share Image
In many cases, jobs that used to be done by people are going to be able to be done through automation. I… — John Sculley Copy Share Image
If you spend too much time worrying about how other people perceive you, you'll never break the rules. — John Sculley Copy Share Image
We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to… — John Sculley Copy Share Image
In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In… — John Sculley Copy Share Image
The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who… — John Sculley Copy Share Image
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking… — John Sculley Copy Share Image
I believe that crisis really tends to help develop the characer of an organisation. — John Sculley Copy Share Image
There are just moments when all the stars are aligned for breakthrough products. — John Sculley Copy Share Image
The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,… — John Sculley Copy Share Image
Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with… — John Sculley Copy Share Image
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. — John Sculley Copy Share Image
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. — John Sculley Copy Share Image
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or… — John Sculley Copy Share Image
When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was… — John Sculley Copy Share Image
It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. — John Sculley Copy Share Image
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. — John Sculley Copy Share Image
![“The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.” quote by John Sculley](https://sms4smile.com/quotes/img-quotes/5ba/john-sculley-9738_beautiful_the-boards-had-to-be-beautiful-in-steve_1116356.jpg)
