Advertising Quote by John Sculley

“Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.” quote by John Sculley — Download Open image

“Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.”

John Sculley

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I believe that crisis really tends to help develop the characer of an organisation.

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There are just moments when all the stars are aligned for breakthrough products.

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Over the years, I have developed a pretty good Rolodex.

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The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,…

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Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with…

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Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.

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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

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When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was…

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It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.

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My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.

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“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

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Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

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“Don't wait, just sweat.”

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We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

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“Never run advertising until the major publicity possibilities have been exploited.”

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God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.

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I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…

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I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…

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They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

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“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…

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I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…

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