Apples Quote by Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's…

— Jonathan Ive

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

Apple stood for something and had a reason for being that wasn't just about making money.

— Jonathan Ive

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to…

— Steve Jobs

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . . . Apple…

— Walter Isaacson