Apple Quote by Jonathan Ive
“Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.”
About This Quote
Source Speech: Apple Design Philosophy, 2010
Apple prioritizes creating valuable products over profit, focusing on design and development excellence.
In simple terms: Design over profit.
Key Takeaway
Focus on creating valuable products.
Themes
design
innovation
product development
Mood
inspired
purposeful
Type
visionary
mission‑driven
When to use this quote
- product launches
- design workshops
- team brainstorming
- market research
Key Concepts
User‑centered design
quality
brand purpose
Questions to Reflect On
- How can profit goals be balanced with design excellence?
- What incentives foster product‑first thinking?
A Different Perspective
Profit motives can limit creative risk‑taking.
