Actually Quote by Noreena Hertz

“When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device - complete with a color touchscreen, maps, online shopping, the lot - some seven years earlier. Astonishingly, it never released the product.”

Noreena Hertz

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More by Noreena Hertz

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I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get…

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What about those who help growth indirectly, those who stay at home and look after others - mothers, carers of elderly parents or sick…

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We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books…

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We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy…

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With consumers having ever more choice, corporations must invest more and more in courting public opinion.

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I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media.

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Things do go wrong. Not everyone benefits from the capitalist dream.

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It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes…

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Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors…

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