Goals Quote by Adam Lashinsky
““Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really great products,””
About This Quote
Source Interview: Bloomberg Businessweek, 2015
Apple’s mission prioritizes creating exceptional products over profit, reflecting a culture of design excellence and user focus.
In simple terms: Apple aims to make great products, not just earn money.
Key Takeaway
Focus on product quality above revenue.
Themes
innovation
design
customer focus
corporate culture
Mood
analytical
optimistic
Type
business
philosophical
When to use this quote
- product development
- marketing strategy
- leadership decisions
Key Concepts
product excellence
brand identity
long‑term vision
Questions to Reflect On
- Can a company stay profitable while ignoring profit?
- How does product focus affect employee morale?
A Different Perspective
Profit motives may still drive decisions.
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