Management Quote by Adam Lashinsky
““Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried about making a budget never could have achieved. If he were handcuffed to a spreadsheet, would Ive have insisted that the Italian marble being considered for Apple’s first Manhattan retail store be flown to Cupertino for him to inspect?””
About This Quote
Source Book: Inside Apple, Adam Lashinsky, 2012
Design obsession can yield breakthroughs that strict‑focused managers miss, driving iconic product features and experiences.
In simple terms: Design focus beats pure budgeting.
Prioritize design passion over spreadsheets.
Themes
Mood
Type
When to use this quote
- product development
- budget meetings
- retail store planning
Key Concepts
Questions to Reflect On
- How can teams balance design ambition with practical constraints?
- What processes protect design vision from budgetary pressure?
Design alone cannot guarantee market success without execution.