Color Quote by Howard Stringer
“When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.”
About This Quote
Source Speech: Interview on technology adoption, 1990s
New tech often fails without clear value or experience, leading to consumer rejection.
In simple terms: Tech needs clear benefit to sell.
Key Takeaway
Focus on user experience.
Themes
technology adoption
marketing
consumer behavior
Mood
skeptical
informative
Type
observational
critical
When to use this quote
- retail launch
- product demos
- consumer surveys
Key Concepts
value proposition
experience design
Questions to Reflect On
- How can marketers demonstrate tangible benefits?
- What experiences make tech compelling?
A Different Perspective
Consumers may ignore tech without perceived need.
