Writing Quote by Adam Lashinsky

“Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to be. This…

— Adam Lashinsky

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…

— Walter Isaacson

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

“An unwillingness to stick a finger in the wind of customer requirements was one of Steve Jobs’s favorite tropes over the years. “When we…

— Adam Lashinsky

“This is the first place I have worked that is going to change the world,” Blankenship said, taking a jab at the sometimes trivial…

— Ashlee Vance

“The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very…

— Steve Jobs

One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new…

— Kabir Sehgal

People have asked me, 'Is it about Apple or is it about Jobs?' and I say it's about how a man becomes his company…

— Joshua Michael Stern

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer…

— Alex Gibney