Wants Car Quote by Adam Lashinsky
““Blankenship described Tesla’s version, an obvious homage to Apple marketing, regarding how to sell its $150,000-plus Roadster. “Zero to sixty in 3.7 seconds,” he said. “Well, that’s impossible. Nope. Get in the car and ride it and you’ll see, it’s zero to sixty in 3.7 seconds. Two hundred forty-five miles on a charge. That’s impossible. Nope, not in our cars. So what happens is you begin developing a customer who wants your car. It’s not about price, it’s about wanting the car.””
About This Quote
Source Interview: Bloomberg Business, 2017
The quote highlights how marketing can create desire beyond price, emphasizing experience and aspiration over specifications.
In simple terms: Marketing creates desire beyond price.
Key Takeaway
Focus on experience, not price.
Themes
marketing
desire
experience
pricing
branding
Mood
inspirational
critical
Type
advertising
business
When to use this quote
- car launch
- advertising campaigns
- product positioning
- customer acquisition
Key Concepts
consumer psychology
brand storytelling
value perception
Questions to Reflect On
- How can brands balance aspiration with realistic expectations?
- What role does authenticity play in creating desire?
A Different Perspective
It may overlook practical constraints like cost or performance.
