Goals Quote by Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

Apple stood for something and had a reason for being that wasn't just about making money.

— Jonathan Ive

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by…

— Steve Jobs

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our…

— Jonathan Ive

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

— Redfoo

Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.

— Clayton Christensen