Apples Quote by Tim Cook

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to…

— Eddy Cue

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of…

— Tim Cook

Apple's proven to be really good at taking what we're capable of with technology and making it useful and solve human problems.

— Evan Sharp

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

— John Maeda

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…

— Craig Federighi

As a company itself, Apple is very easy to understand. They're really not a complex company.

— John Gruber

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

The core value that differentiates Apple is our ability to innovate.

— Ron Johnson

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

— Arthur D. Levinson