Steve jobs Quote by Ed Catmull
““Steve Jobs was quite aware of this story and used to repeat it to people at Apple, adding that he never wanted people to ask, “What would Steve do?” No one—not Walt, not Steve, not the people of Pixar—ever achieved creative success by simply clinging to what used to work.””
About This Quote
Source Interview: Pixar Storytelling, 2014
Creative success requires abandoning past formulas and embracing new ideas rather than relying on old habits.
In simple terms: Innovation needs letting go of old tricks.
Key Takeaway
Embrace change, experiment boldly.
Themes
creativity
innovation
risk
learning
growth
Mood
reflective
inspirational
Type
philosophical
motivational
When to use this quote
- product development
- team brainstorming
- leadership decisions
- personal artistic practice
Key Concepts
design thinking
creative process
organizational culture
Questions to Reflect On
- When have you clung to a past success?
- How can you test new ideas safely?
A Different Perspective
Old methods may still hold value in certain contexts, so balance is needed.
![“So [Steve Jobs] had the Pixar building designed to promote encounters and unplanned collaborations ... "to make people get out of their offices and mingle in the central atrium with people they might not otherwise see." The front doors and main stairs and corridors all led to the atrium, the cafe…” quote by Walter Isaacson](https://sms4smile.com/quotes/img-quotes/805/walter-isaacson-384_front-door_so-steve-jobs-had-the-pixar-building-des_1088288.jpg)
![“There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.” quote by Danny Boyle](https://sms4smile.com/quotes/img-quotes/737/danny-boyle-3499_apples_there-is-a-steve-jobs-that-apple-would-l_2042804.jpg)
![“He [Steve Jobs] had come from the surplus electronics parts world.So he came from that world, and he said let's sell PC boards for $40. We'll build them for $20 and sell them for $40.” quote by Steve Wozniak](https://sms4smile.com/quotes/img-quotes/078/steve-wozniak-2527_boards_he-steve-jobs-had-come-from-the-surplus_150209.jpg)