The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think… — Tim Cook Copy Share Image
When you're an engineer, you want to analyze things a lot. But if you believe that the most important data points are… — Tim Cook Copy Share Image
The North Star has always been the same, which for us, is about making insanely great products that really change the world… — Tim Cook Copy Share Image
We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and… — Tim Cook Copy Share Image
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great… — Tim Cook Copy Share Image
I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's… — Tim Cook Copy Share Image
People love our products. They love using our services. All of this, to me, equals great opportunity. — Tim Cook Copy Share Image
We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a… — Tim Cook Copy Share Image
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do… — Tim Cook Copy Share Image
You can only do so many things great, and you should cast aside everything else. — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share Image
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share Image
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share Image
Our goal has never been to make the most. It's always been to make the best. — Tim Cook Copy Share Image
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share Image
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share Image
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share Image
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share Image
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share Image
