Skip to content

Change Quote by Tim Cook

“The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.” quote by Tim Cook
Download Open image
“The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.”

Tim Cook

About This Quote

Source Speech: Apple WWDC 2022, Tim Cook, 2022

Creating products that profoundly improve lives requires a steadfast vision and relentless innovation.

In simple terms: Make great products that improve lives.

Key Takeaway

Focus on lasting impact.

Themes

innovation purpose impact

Mood

inspirational determined

Type

leadership visionary

When to use this quote

  • launching new tech
  • social entrepreneurship
  • design thinking

Key Concepts

product design human-centered design

Questions to Reflect On

  • How can you align daily work with a larger purpose?
  • What obstacles hinder creating truly impactful products?
A Different Perspective

Vision alone isn’t enough without execution.

2.5 out of 5 (3 ratings)

More by Tim Cook

Explore all 213 Tim Cook quotes

More Change quotes

Browse all 33,963 Change quotes