A great product isn't just a collection of features. It's how it all works together. — Tim Cook Copy Share Image
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — Tim Cook Copy Share Image
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer.… — Tim Cook Copy Share Image
We are the most focused company that I know of or have read of or have any knowledge of. We say no… — Tim Cook Copy Share Image
I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs… — Tim Cook Copy Share Image
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and… — Tim Cook Copy Share Image
The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every… — Tim Cook Copy Share Image
Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do… — Tim Cook Copy Share Image
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share Image
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share Image
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share Image
Our goal has never been to make the most. It's always been to make the best. — Tim Cook Copy Share Image
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share Image
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share Image
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share Image
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share Image
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share Image
