Making an enduring company was both harder and more important than making a great product. — Steve Jobs Copy Share Image
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves. — Steve Jobs Copy Share Image
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives. — Steve Jobs Copy Share Image
We do not say anything about future products. We work on them in secret, then we announce them. — Steve Jobs Copy Share Image
Every once in a while, a revolutionary product comes along that changes everything. — Steve Jobs Copy Share Image
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and… — Steve Jobs Copy Share Image
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make… — Steve Jobs Copy Share Image
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of… — Steve Jobs Copy Share Image
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their… — Steve Jobs Copy Share Image
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that.… — Steve Jobs Copy Share Image
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or… — Steve Jobs Copy Share Image
I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most… — Steve Jobs Copy Share Image
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it.… — Steve Jobs Copy Share Image
Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why… — Steve Jobs Copy Share Image
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in… — Steve Jobs Copy Share Image
Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the… — Steve Jobs Copy Share Image
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple… — Steve Jobs Copy Share Image
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals.… — Steve Jobs Copy Share Image
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure,… — Steve Jobs Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as… — Steve Jobs Copy Share Image
I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat… — Steve Jobs Copy Share Image
Manage the top line: your strategy, your people, and your products, and the bottom line will follow. — Steve Jobs Copy Share Image
I think we're having fun. I think our customers really like our products. And we're always trying to do better. — Steve Jobs Copy Share Image
I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. — Steve Jobs Copy Share Image
Focus is about saying, No. And the result of that focus is going to be some really great products where the total… — Steve Jobs Copy Share Image
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really… — Steve Jobs Copy Share Image
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product… — Steve Jobs Copy Share Image
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just… — Steve Jobs Copy Share Image
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell… — Steve Jobs Copy Share Image
digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod… — Steve Jobs Copy Share Image
There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an… — Steve Jobs Copy Share Image
Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
![“Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be…” quote by Steve Jobs](https://sms4smile.com/quotes/img-quotes/f0c/steve-jobs-307_able_simplicity-is-the-ultimate-sophisticatio_892908.jpg)
