Announce Quote by Steve Jobs
“We do not say anything about future products. We work on them in secret, then we announce them.”
About This Quote
Source Speech: Apple product launch statements, early 2000s
Companies often keep upcoming offerings confidential until ready to reveal, using secrecy as a strategic advantage.
In simple terms: Keep product plans secret until launch.
Key Takeaway
Maintain confidentiality for impact.
Themes
strategy
secrecy
innovation
marketing
competition
Mood
strategic
anticipatory
Type
business
marketing
When to use this quote
- product development
- marketing campaigns
- competitor analysis
- media relations
Key Concepts
Intellectual property
market timing
brand anticipation
Questions to Reflect On
- How does secrecy affect customer trust?
- When is early disclosure beneficial?
A Different Perspective
Secrecy can delay useful feedback and create speculation.
