Business Quote by Sergey Brin
“We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.”
About This Quote
Focusing on a limited set of shared features simplifies product lines, reducing complexity and improving user experience.
In simple terms: Simplify product features to avoid complexity.
Prioritize shared, over many distinct products.
Themes
Mood
Type
When to use this quote
- software development
- product portfolio
- market strategy
- customer support
Key Concepts
Questions to Reflect On
- How to balance simplicity with diverse customer needs?
- What criteria decide which features stay?
Risk of losing niche market needs.