We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We… — Steve Jobs Copy Share Image
You've got to have a problem that you want to solve; a wrong that you want to right. — Steve Jobs Copy Share Image
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is… — Steve Jobs Copy Share Image
The lunatics have taken over the asylum and we can do anything we want. — Steve Jobs Copy Share Image
“A lot of times, people don't know what they want until you show it to them” — Steve Jobs Copy Share Image
I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television… — Steve Jobs Copy Share Image
You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then… — Steve Jobs Copy Share Image
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not… — Steve Jobs Copy Share Image
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do… — Steve Jobs Copy Share Image
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when… — Steve Jobs Copy Share Image
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help… — Steve Jobs Copy Share Image
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and… — Steve Jobs Copy Share Image
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is… — Steve Jobs Copy Share Image
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they… — Steve Jobs Copy Share Image
I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And… — Steve Jobs Copy Share Image
I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a… — Steve Jobs Copy Share Image
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way… — Steve Jobs Copy Share Image
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance… Unless you have a… — Steve Jobs Copy Share Image
Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have… — Steve Jobs Copy Share Image
It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the… — Steve Jobs Copy Share Image
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me… — Steve Jobs Copy Share Image
The minute that you understand that you can poke life and actually something will pop out the other side, that you can… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best… — Steve Jobs Copy Share Image
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest. — Steve Jobs Copy Share Image
We made the buttons on the screen look so good you'll want to lick them. — Steve Jobs Copy Share Image
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the… — Steve Jobs Copy Share Image
Do you want to sell sugar water all your life, or do you want to come with me and change the world? — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image