Consumers Quote by Steve Jobs
“It's not the consumers' job to figure out what they want”
About This Quote
Source Interview: 2005 Stanford Commencement Speech
Consumers often lack insight into their own desires; creators must anticipate needs.
In simple terms: People don’t know what they want.
Key Takeaway
Anticipate needs before they arise.
Themes
innovation
consumer behavior
design
Mood
inspirational
reflective
Type
business
philosophical
When to use this quote
- business planning
- technology design
- market research
Key Concepts
psychology
marketing
product development
Questions to Reflect On
- How can we discover hidden desires?
- What risks arise from predicting demand?
A Different Perspective
Assuming needs can mislead if not validated.
